In 1972, President Richard Nixon declared October 6th to be National Coaches Day when he created and signed Proclamation 4157. Nixon - a collegiate football player who admired his own head coach Wallace Newman - recognized the power that a coach can have on a young person’s life.

Part of his proclamation stated:

Coaches are highly qualified teachers—in highly specialized fields. But more than that, they are friends and counselors who help to instill in their charges important attitudes that will serve them all their lives. I know from my own experience how much an understanding coach can do to shape the life of a young person. For a coach can help to teach a student the value of teamwork, discipline, and a healthy attitude toward competition. A coach can help a young person learn how to win gracefully and how to grow from defeat. A coach can help build that moral fiber on which our future as a Nation depends.

Up2Us Sports is proud to celebrate coaches today, and every day. Over the past six years, we have provided 16,000 coaches and youth sport administrators with the training they need to make a lasting impact. We believe that a trained coach can help youth in under-resourced communities succeed on and off the field. Up2Us Coaches receive training and resources that enable them to: